Execution
MARKETING
Insight
The global textile market size was valued at USD 925.3 billion in 2018 and is expected to register a CAGR of 4.24% over the forecast years. This growth is attributed to the high demand for fabrics and final finished apparels, particularly in the developing economies including India, China, Bangladesh, and Mexico, as a result of growing population. Moreover, rising disposable income levels and rapid urbanization in these countries have led to the increased number of retail outlets and supermarkets; thereby, supporting overall market growth.
Our target market is the Americas – Mexico and Brazil with ongoing presence in South Asian countries. Textile is a flexible material formed using different processes, such as knitting, weaving, felting, or crocheting. These fabrics are used in the manufacturing of a wide range of conventional, as well as advanced finished goods, in kitchen, upholstery, bedding, transportation, construction, protective clothing, handbags, medical, daily wear apparels & clothing accessories.
MARKETING
Merchandising
Merchandising is the department which mediates BETWEEN marketing and production. It is Space optimization through effective Brand/Package allocation, focusing on gaining first position, providing greatest exposure of brands to all consumers, creating a consistent, orderly and clean appearance for the products, maximizing the use of POS to increase consumer awareness of brand and promotions.
Merchandising is a process through which products are planned, developed, executed and presented to the buyer. It includes directing and overseeing the development of product line from start to finish.
Marketing and Merchandising department: We are a team of merchandisers and marketers working together under a profit controlled systems. The teams are made according to the buyers being handled.
MERCHANDISERS ACTIVITIES
Your Business Grow & Successful
- Product Development
- Market and Product Analysis
- Selling the concept
- Booking orders
- Confirming Deliveries
- Designing and Sampling
- Costing
- Raw Material
- Flow Monitoring
- Production Follow Ups
- Payments Follow
- Internal & external communication
- Sampling
- Lab dips
- Accessories & Trims
- Preparing internal order sheets
- Preparing purchase orders
- Advising and assisting production
- Advising quality department about the quality level
- Mediating production and quality departments
- Giving shipping instructions and the following shipping
- Helping documentation department
- Taking responsibility for inspections
- Following up the shipment
WE SAY
International Communication
Internal communication is also very much valuable. As the other departments will follow the instructions given by the merchandising department, they have very high value. Other departments don’t know the buyer’s instructions; they know only the merchandising department’s instructions. So it is the sole responsibility of merchandising department to instruct other departments the specifications and instructions of buyer’s orders clearly.
Even a small omission, mistake or deviation of instruction may create big problems. Sometimes, they may not be correctable. Hence all the instructions to be double checked before being informed by other departments. Prevention is better than cure.
